Tommy X Gigi 

We designated hub web-app on tommy.com that showcased part of the new Tommy x Gigi collection, 4 polo’s, hoodies, bombers and 2 pairs of jeans that fans could vote for. The hub  Influencers’ social media, in particular Gigi’s dedicated Tommy X Gigi channel, were the main traffic drivers to the site and also functioned as an alternative voting hub. Fans could not only influence what went down the runway, after submitting their favorites they also had a chance to attend the fashion show in February ’17 on the Santa Monica Pier. 

Role

Art director, responsible for concept and visual direction. Lead creative for the video shoot. Responsible for the interface design and interaction design. Cordinating a team of two designers.

Client: Tommy Hilfiger

Agency: AKQA

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