Adidas Home Team #hometeam

Adidas Home Team #hometeam

Remember 2020? What a year. During the lockdown, from my living room in amsterdam I was lucky to be appointed Creative Lead on Adidas Hometeam, the brand global campaign in response a world in the middle of Covid19 pandemic.
Over the course of a few weeks, adidas rolled out free virtual experiences across social and digital channels to support the community in staying active, practicing mindfulness, learning, and seeking entertainment. Over 3,000 athletes, artists and influencers supported the moment making it the biggest-ever adidas campaign in terms of partner activation and involvement. #hometeam content was viewed close to 400 million times and is one of the most watched and positively received campaigns in the brand’s history. collection. 

Remember 2020? What a year. During the lockdown, from my living room in amsterdam I was lucky to be appointed Creative Lead on Adidas Hometeam, the brand global campaign in response a world in the middle of Covid19 pandemic.
Over the course of a few weeks, adidas rolled out free virtual experiences across social and digital channels to support the community in staying active, practicing mindfulness, learning, and seeking entertainment. Over 3,000 athletes, artists and influencers supported the moment making it the biggest-ever adidas campaign in terms of partner activation and involvement. #hometeam content was viewed close to 400 million times and is one of the most watched and positively received campaigns in the brand’s history. collection. 

I was the Creative Lead for the campaign, lauched at Adidas Studio A.  I was responsible for the campaign launch and guidelines for the  implementation of the campaign globaly. I was head of a flexible team, around 10 creatives, from designers to motion designers to external creative partners.

The campaign started in the middle of the pandemic so we all worked remotely for the first time. There was big pressure to say something from the brand in the shortest time possible. I remember it as a big challange, but definetly was exciting to be part of it from the start.

I was the Creative Lead for the campaign, lauched at Adidas Studio A.  
When we launched the campaign I was responsible for the creative guidelines and for the first Instagram campaign after the first global lockdown. implementation of the campaign. I started with a couple of designers and ended up leading a group of ten creatives, from designers to motion designers to external creative partners, to be able to generate content during the lockdown period.

We all worked remotely for the first time. And I remember there was big pressure to say something as adidas, as a brand, in the shortest time possible. I remember it as a big challange, but definetly was exciting to be part of it from the start. And a great learing opportunity.

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