Adidas.Boost your endorphines

Adidas.Boost your endorphines

Adidas wanted to realease a new footwear collection targeted to women and kids. The collection was inspired in happiness generated by your endorphins, and had a design theme inspired on emojies.

Endorphins are all about doing what makes you happy, we partnered with the illustrator Josephine Rais to create a series of animations and illustrations that brought each of the Original footwear silouhettes from our collection that brought to life the concept behind each shoe in a very playful way.

We did lean into feelings of joy, happiness and playfulness through copy and design.

Adidas wanted to realease a new footwear collection targeted to women and kids. The collection was inspired in happiness generated by your endorphins, and had a design theme inspired on emojies.

Endorphins are all about doing what makes you happy, we partnered with the illustrator Josephine Rais to create a series of animations and illustrations that brought each of the Original footwear silouhettes from our collection that brought to life the concept behind each shoe in a very playful way.

We did lean into feelings of joy, happiness and playfulness through copy and design.

CD: Wilf Eddings
Creative Lead: Quim Español
CW: Karen Cardy
PM: Pieter Jansen
Producer: Sonja Prins
AD: Sarah Sellars
Production: Woodwork
Illustration: Josephine Rais

Client: Adidas Originals

Team: Studio A

Role: Creative Lead