Adidas Red Away

Bolder together.

Global campaign for adidas Red Away colleciton inspired by the 2023 Women's World Cup. The concept shines a light on Women's football at every level, anywhere in the world. It focusses in the comunity aspect that comes from being part of a local team - the fun, the support and connection that comes with it - As well as their respect and admiration for the big football stars at the top.

We wanted to create a campaign that higlights the feeling of togetherness and unity, looknig at community, culture and women empowerment.

We traveled to Lisbon to capture a group of grassroot football players and devoted fans, following them through the locations where they spend more time together.

Global campaign for adidas Red Away colleciton inspired by the 2023 Women's World Cup. The concept shines a light on Women's football at every level, anywhere in the world. It focusses in the comunity aspect that comes from being part of a local team - the fun, the support and connection that comes with it - As well as their respect and admiration for the big football stars at the top.

We wanted to create a campaign that higlights the feeling of togetherness and unity, looknig at community, culture and women empowerment.

We traveled to Lisbon to capture a group of grassroot football players and devoted fans, following them through the locations where they spend more time together.