Summary  

We were asked to do a film to attract customers to the customization area in Adidas key stores around the globe. The films were meant to be visually powerful as well as representing the idea of customization. 

Adidas was looking for a personalized film per city, featuring some of the most wanted models in each city.

My role 

Concept and art direction. We produced the work in-house, I directed and worked hands on as lead motion designer, directing a team composed by one senior motion artist and two junior designers. 

Managed the creative direction and contact with the client together with my creative partner Paul Mann.

Client: MiAdidas

Team: Digital Creative Services

Role: Senior Art Director

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