Project brief  

Adidas had a big trophy during the French World Cup 2018. The goal was to give away Spain and Germany signed jerseys. The activation was looking to win back followers and subscribers.

Create a visually impactful execution, that could be shot indoors and required minimal post production work.

Production Company: Mr. Frank

DoP: Wouter Verberkt

Director: Rutger van Leeuwen

Work 

We wanted to create a very short film to disrupt social channels at a time when football fans' newsfeeds are already overloaded with football content. 

The idea was to frame the signed shirts as ‘trophies’ to be won during the 2018 World Cup.

We then showcased the signed shirts by proudly displaying them in a real and raw, yet premium and aspirational way.

Client: Adidas Football

Team: Digital Creative Services

Role: Art Director

Social core

Social was big part of our deliverables. We produced different pices of content for Spain and Germany Adapting the message to the audience depending of the events of the match during FiFa World Cup 2018.

Among the assets produced we did: Facebook posts, Instagram Stories and publications and One Football app special collaboration based on activation live posts based on World Cup match events.

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