Klarna

Back to cool

I collaborated with Klarna to bring their campaing concept to life. The idea of getting life back in order after an amazing summer, getting  your hair back in order, your outfit back in order - basically your whole life back in order. 

Klarna wanted to show life essentials in a structured way having one item pop to emphasize the product category. Capturing the feeling of summer slowly turning into autumn through the color palette, using a peach nuance that is like a bridge between the two seasons. 

The image generation was done using a mix of Ai and traditional postproduction techniques.

Global campaign for adidas Red Away colleciton inspired by the 2023 Women's World Cup. The concept shines a light on Women's football at every level, anywhere in the world. It focusses in the comunity aspect that comes from being part of a local team - the fun, the support and connection that comes with it - As well as their respect and admiration for the big football stars at the top.

We wanted to create a campaign that higlights the feeling of togetherness and unity, looknig at community, culture and women empowerment. 

We traveled to Lisbon to capture a group of grassroot football players and devoted fans, following them through the locations where they spend more time together. 

Client: Adidas Originals

Team: Studio A

Role: Creative Lead