MET-RX FLEX -  JOHN CENA

Bolder together. 

The campaign is inspired by 90s fitness culture, featuring a retro, campy aesthetic with neon colors, spandex, and fanny packs. The campaign encourages fans to show off their accomplishments using a “Flex Filter” on TikTok, inspired by Cena’s own fitness journey. The campaign’s humorous approach showcases Cena’s comedic talents while promoting MET-Rx products like high-protein meal replacement bars, highlighting how they have fueled Cena’s fitness journey for over 30 years.

The campaign also aims to inspire people to push their limits and achieve their goals with the help of MET-Rx products, emphasizing the brand’s commitment to fueling greatness.

My role involved Art Directon and Design. From concepting and ideation and storyboarding of the Tik-Tok campaign to help creating a design system to be used in different touchpoints. 

Agency U.N.N.A.M.E.D 
Founders CCO - Virgilio Santos, Manuel Dilone
Design Director - Bruno Cafe 

Global campaign for adidas Red Away colleciton inspired by the 2023 Women's World Cup. The concept shines a light on Women's football at every level, anywhere in the world. It focusses in the comunity aspect that comes from being part of a local team - the fun, the support and connection that comes with it - As well as their respect and admiration for the big football stars at the top.

We wanted to create a campaign that higlights the feeling of togetherness and unity, looknig at community, culture and women empowerment. 

We traveled to Lisbon to capture a group of grassroot football players and devoted fans, following them through the locations where they spend more time together. 

Client: Adidas Originals

Team: Studio A

Role: Creative Lead