Adidas Red Away
/
Adidas Women
Bras & Tights
Branding and motion for adidas
Project brief
Build an emotional connection with the product.
Be relevant to adidas’ target mindset – embedding sports in their daily life.
Initiate a meaningful conversation – empower her through co-creation.
Demonstrate that ‘she’ is influenced by other women (more than brands).
First Photographer: Lotte Van Raalte
Second Photographer: Dante
DoP: Jeremiah Pitman
Creative Director: Charlotte Newbold
Producer: Galini Zachou
Editor: Govert Janse
Designer: J Ahlqvist
Production: Paige Dorian
Edition house: Ambassadors
Project brief
Build emotional connection with our product.
Be relevant to our target's mindset each month – embed sport in life.
Initiate a meaningful conversation – give her reasons to return and
empower her through co-creation.
Understand she is influenced by other women (more than brands).
First Photographer: Lotte Van Raalte
Second Photographer: Dante
DoP: Jeremiah Pitman
CD: Charlotte Newbold
Producer: Galini Zachou
Editor: Govert Janse
Designer: J Ahlqvist
Production: Paige Dorian
Edition house: Ambassadors
Client: Adidas Women
Team: Digital Creative Services
Role: Art Director
Work
A global campaign for the adidas women’s SS19 collection, promoting a range of products from the bras and tights category. In co-creation with four inspiring influencers, all with different sports backgrounds, we created a suite of engaging content that was rolled out through digital, social, retail and PR, with the goal to motivate women to discover new ways of working out.
Client: Adidas Women
Team: Digital Creative Services
Role: Art Director
Work
A global campaign for the adidas women’s SS19 collection, promoting a range of products from the bras and tights category. In co-creation with four inspiring influencers, all with different sports backgrounds, we created a suite of engaging content that was rolled out through digital, social, retail and PR, with the goal to motivate women to discover new ways of working out.
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