Project brief  

To introduce a franchise new to customisation. The James Harden Vol.02. The launch included brighter content to fit with the summer period and adidas needed a photography based campaign to introduce the new customizable kick.

Client: Adidas Basketball

Team: Digital Creative Services

Role: Art Director

Photographer: Marije Kuipers

Producer: Galini Zachou

Gas. Break. Cook  

The new product had to look real, we wanted to see it in context, in action. We decided to take photographs of a 2 against 2 match. To show customization we created one colorway Harden Vol.02 for each team. 

Pictures were taken in the court, capturing the genuine movements from the players in action.

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