Nike Lunar Roam

As seen by Patta

Bolder together. 

Campaign for Nike Lunar Roam in collaboration with Patta.
This was a social campaign that taps into the art of meditation and how can drive change in a turbulent life, how meditation can help gaining control of turbulent thoughts. With Bruno Sitton as our main character, we will explore what it means to reach fill self-control over restless and waining thoughts in our daily hustle can bring.

My role was directing the Ai scenes of the comercial, and collaborating with the director Safi Graaw finding ways to integrate Ai and VFX with traditional film formats. 

Global campaign for adidas Red Away colleciton inspired by the 2023 Women's World Cup. The concept shines a light on Women's football at every level, anywhere in the world. It focusses in the comunity aspect that comes from being part of a local team - the fun, the support and connection that comes with it - As well as their respect and admiration for the big football stars at the top.

We wanted to create a campaign that higlights the feeling of togetherness and unity, looknig at community, culture and women empowerment. 

We traveled to Lisbon to capture a group of grassroot football players and devoted fans, following them through the locations where they spend more time together. 

Project - @nike x @patta_nl Nike Lunar Roam as seen by Patta, guided by @brunositton

Executive Creative Director - @vincentvandewaal
Brand Director – @Lee_stuart
Head of Photography - @vote4violette
Agency Producer - @zoeelanibab

Produced by @pumpkinspice.tv
Director - @safi.graauw
DoP - @___samvis
AI Director - @fake_is_real______ Quim Espanol

EP - @michelle_vh
Production Manager - @veradebode
1st AD - @joris_koster
1st AC – @jessekoelstra
Gaffer - @lightingjesus
Best Boy - @milantomasz
Art Director - @studio.baks
Art Assistant - @demigomezproductions
Grip - @gripcompanyamsterdam
BTS operator - @clipppy
Hair & Make Up - @creating.chiara
Styling - @tirinoyspol
Catering - @nanjascatering

Post Producer - @michelle_vh
Editor - @studio.radijs
Colorist - @rubenlabree
Sound Design - @joshuapetit_ @soundsrightstudios
VFX - @ninodalii

 

Client: Adidas Originals

Team: Studio A

Role: Creative Lead