Adidas Triple Black collection

Adidas triple Black 

I worked as Creative Lead to help deliver a global campaign celebrated every year, Triple black collection. A pack showcasing the latest models of the year next to iconic adidas shoes. All black sneakers.

Black works well with any color, that became the base of our idea. We picked four dancers, they picked an outfit based on a color they like to combine with black. Each dancer performed wearing one of the hero shoes from the Tripple black collection. 

I worked as Creative Lead to help deliver a global campaign celebrated every year, Triple black collection. A pack showcasing the latest models of the year next to iconic adidas shoes. All black sneakers.Black works well with any color, that became the base of our idea. We picked four dancers, they picked an outfit based on a color they like to combine with black. Each dancer p 

Producer: Korinna Bognar

Designer: Joao Mestre

Director: Billy Pols

DoP: Jurgen lisse

Editor: Govert Janse

Client: Adidas Originals

Team: Studio A

Role: Creative Lead