Adidas TCIO

The city is ours

Global campaign for a new adidas Varsity Collection, a colleciton with adidas Originals and Sportwear designs. The pack was inspired by preppy aesthetics and varsity apparel. Targeted to GenZers looking for style and comfortable clothes.

We created the storytelling and imagery for the collection based on one idea. The comfortable feeling of moving with your crew around the city.

We will follow a group of friends while they move around Mexico City, hanging out and meeting people. Capturing photography of all looks and filming the best moments along the journey.

Was the first time that some of my analogue photography got selected as part of the campaign assets. I love to bring my camera to the set.

Global campaign for a new adidas Varsity Collection, a colleciton with adidas Originals and Sportwear designs. The pack was inspired by preppy aesthetics and varsity apparel. Targeted to GenZers looking for style and comfortable clothes.

We created the storytelling and imagery for the collection based on one idea. The comfortable feeling of moving with your crew around the city.

We will follow a group of friends while they move around Mexico City, hanging out and meeting people. Capturing photography of all looks and filming the best moments along the journey.

Was the first time that some of my analogue photography got selected as part of the campaign assets. I love to bring my camera to the set.