Adidas Football
Defy Pressure.

Adidas Football
Defy Pressure.

We lauched a football collection of two boots designed to get the best speed and control performance during the game, overcoming whatever you find on the pitch. 

The aim was a very product centric campaign, finding a concept and distinct aesthetic that could work both in static and motion. We work together with an animation studio to bring to life the idea physical pressure around the product, creating a set of objects inspired by the materials of the shoe that have phisical reactions to the boot. 

 Role: Creative Lead

I worked as Creative Lead to help deliver a global campaign celebrated every year, Triple black collection. A pack showcasing the latest models of the year next to iconic adidas shoes. All black sneakers.Black works well with any color, that became the base of our idea. We picked four dancers, they picked an outfit based on a color they like to combine with black. Each dancer p 

Client: Adidas Originals

Team: Studio A

Role: Creative Lead